Why in earth though?
It might not be the best in terms of design, performance and camera, but hear me out – the LG G7 ThinQ is a good phone in terms of functionality and features. And while we still don’t like its name, we just hope that LG drops the ThinQ moniker and just make it the LG G7.
First of all, I’m an avid audiophile, and a heavy multimedia consumer. I use my phone now to do almost anything that I usually do with a computer or a dedicated device before, such as listening to music, watching movies and series (K-Dramas, too, obviously), and everything else – such as watching YouTube videos.
LG’s flagships are known for one thing – and that is their superb DAC (digital-to-analog converter) chips, which are used to process audio signals coming from the phone to your earphones. The LG G7 has this what LG calls ‘Quad-DAC’, and on my initial time with the G7, I can say that audiophiles who don’t want to buy a dedicated DAP would be pleased.
This is probably one of LG’s primary reason to retain the 3.5mm headphone jack, I guess.
While the G7 doesn’t sport stereo speakers, another thing to applaud on is LG’s Boombox speaker feature. What it exactly does is it makes the whole device pulsate (you can feel it when you’re holding it) when the volume is cranked up and makes the output even louder. Drop the protective case, and put your G7 on the table – it’ll sound louder than usual – the loudest I’ve ever heard in the smartphone. And you know what, it doesn’t sound distorted at all, even at high volumes. This “Boombox” internal resonance chamber isn’t just a marketing gimmick, it really works.
The AI cameras, while most phones of 2018 are also marketed with it, isn’t really stupid after all. Upon realizing what’s LG is up to with its AI implementation, we could say that it’s much useful, and most of them aren’t just gimmicks, too.
We don’t have (or we actually failed to obtain) samples of the cameras here, although we can say that the cameras aren’t that great – but can do the job for most of the time. It’s a flagship, and it’s equipped with a more-than-decent camera modules that will help you snap your favorite moments or just anything you’d like to capture.
Another thing to factor is the 19.5:9 ratio (564 ppi) display. While not an OLED panel, it still got good colors. It’s bright, and can compete with most of the devices (even outstand them) since it is also from a renowned display-maker, after all.
Also, LG’s software also gets a good and nice design revamp, and we see it as a nice complement and flavor to the phone’s mix of offerings. Although there’s a dedicated, non-programmable button for an virtual AI assistant out there, we can’t say anything much about it. It gives the flagship and premium feel, which could be important, considering its price.
And talking about the price, this is probably why LG’s G7 ThinQ gets buried along the competition because of its steep pricing. It isn’t cheap, the compromises are actually deal-breakers, and could be made better with the next release.
I think it’s the time for LG to price their phones competitively to retain their market share, or at least, have their phones compete on the flagship race.