Domino dropped effect at its finest, tho.
A month after YouTube’s biggest star uploaded a video containing the phrase “Death To All Jews,” the service that once hosted that very content is distancing itself a bit from Felix Kjellberg.
Variety reports that YouTube has cancelled the second season of Scare Pewdiepie, the premium $10-a-month show that sought to scare Kjellberg IRL in elaborate, video-game inspired ways. Additionally, YouTube will also remove Pewdiepie from “Google Preferred,” which is an advertising service for “brand-safe” content (which Pewdiepie is most certainly not, even discounting the nazi jokes.)
Taken together, both of these repercussions will have some kind of effect on Pewdiepie’s actual income, though he will still be able to monetize his videos through normal means on YouTube. In the past, Kjellberg has said that his normal income-per-view on YouTube is low because his brand of ‘edgy’ humor also limits the advertisers that YouTube makes available to him. “My content is not necessarily family friendly, it’s got a bunch of profanity,” Kjellberg said.
YouTube’s decision follows the news that Maker Studios, a division of Disney, also cut ties with Kjellberg over videos with anti-Semitic jokes. The most infamous video had Kjellberg paying a pair of men to hold up a sign that said “Death To All Jews,” though he has been known to reference Hitler and Nazis in plenty of other videos as well. It blew up to the point where Kjellberg started garnering support from real neo-Nazis.
Scare Pewdiepie season two was announced last year as a collaboration between the executive producers of The Walking Dead, as well as Maker Studios—the latter which might explain the sudden cancelation. The first season is still available online. Many of the videos that sparked the nazi controversy, however, are no longer available.
For his part, Kjellberg has insisted that he didn’t intend his ongoing nazi references to support anti-semitism. “I was trying to show how crazy the modern world is, specifically some of the services available online,” Kjellberg wrote on Tumblr. “I picked something that seemed absurd to me—That people on Fiverr would say anything for 5 dollars.”
We do, however, expect more severe effects of this in the near future. But, as long as people do support PewDiePie, we do think that his company will still be alive as long as there are people who supports him. The negative effect perhaps, is decrease in revenue and fans.