ASUS is going #BackTo5 with the launch of their newest lineup, the ZenFone 5. Aptly named from its predecessor ZenFone 4, the new series of phones, especially the phone that we are going to talk on right now, is actually conflicting with ASUS’s first ZenFone 5, which is a low-spec’d phone, and launched wayback 2014.
Now, it seems that ASUS wants to pay homage for the success of that ZenFone variant, or let’s say completely forget about it and instead focus on the new ZenFone 5 (2018). Whatever will be the case, I’m sure it’s for the good.
First announced at the Mobile World Congress (MWC) 2018 in Barcelona, the new ZenFone 5 was unveiled on an event in Saturday at One Esplanade, Pasay City alongside 3 new other phones, namely the ZenFone Max M1, ZenFone 5Q and the flagship ZenFone 5Z. It is competing with the likes of Huawei P20 Lite, OPPO F7, Nokia 7 Plus and others which are similarly priced.
Like what I’ve said earlier, ASUS’s #BackTo5 campaign meant a lot of changes on how the people will perceive the ZenFone 5. That’s right, the company wants you to perceive it as an incremental upgrade to its last year’s ZenFone 4 series.
Now, like most 2018 mid-range and flagship smartphones, the ZenFone 5 also comes with AI inside, thanks to the latest Snapdragon 600-series processor and it’s dedicated Neural Processing Engine. It also comes with a notch on top, and is actually really similar to its higher-end sibling, the ZenFone 5Z – similar to the point that you can’t easily distinguish which is which.
Specifications and Features
The ZenFone 5 is now available for purchase in the Philippine market for only PhP19,995, which is actually fair considering the features it has.
And for the people who will be buying from now until April 24, you’ll be entitled to freebies worth PhP8,000 as well as a chance to win a Toyota Vios E AT. You can check out ASUS’s official Facebook page for more details.
ASUS Zenfone 5
The ZenFone 5 is actually a bang-for-the-buck midrange smartphone, giving you all the features a 2018 smartphone should have, although it also gives you the smartphone design which almost everyone has right now.